How To Boost Your Domain Authority in 2020: Are you worried about your blog’s Domain Authority (DA)? So let’s know, in this article, how to increase the domain authority of any site. When a content ranks in Google search results, it does not rely only on Keyword and high-quality backlinks. There are many factors that affect your Ranking. One of which is the Domain Authority.
How To Boost Your Domain Authority in 2020
Domain Authority is a metric developed by Moz that represents your site Reputation. Sites that have very high Domain Authority rank well in SERPs. The Domain Authority of any site is measured on a scale of 1 to 100. If your site’s domain authority is around 100, then both your site traffic and ranking will be very good. Therefore it is very important to have a good domain authority of your site.
It takes a lot of time to increase the Domain Authority of any website or blog. This is a long time process. If you think that you will increase the Domain Authority overnight by making some changes in your site, then you are absolutely wrong. However, there are some steps that you can follow to increase your site Domain Authority quite fast.
How to Increase Domain Authority of Website?
Domain Authority is a ranking factor that you cannot buy. Several factors are used to increase the DA score. In which great content quality, backlinks, and patience is most important.
#01. Quality Content
Publish quality content on your site. So that the other Blogger links your content with own site. If you do not know how to write quality content, then you can follow this link:- How to Write SEO Friendly Content.
When a Blogger links your content to your site with no-follow tag, you get Dofollow backlinks. Dofollow Backlinks play an important role in increasing the Domain Authority of a website or blog. So always create unique, detailed and well-thought content that is useful for the reader. Also, focus on the length of the content. Your content length must be at least 500-700 words.
#02. Internal Linking
Internal linking plays a key role in increasing your site’s Domain Authority. It also reduces your site bounce rate and helps search engine bots crawl your content better. Apart from this, your content becomes more informative and useful for visitors. But keep in mind one thing, internal linking should be do-follow and should be related to the content.
#03. Mobile Friendly
The number of mobile users has increased a lot and more than half of the searches are done by mobile. If your site is not mobile-friendly, then your site will not be able to perform well in SERPs. Also, if your site is not displayed properly in the mobile of visitors, then they will exit from your site immediately.
You can use the Mobile-Friendly Test tool to check whether your site is mobile-friendly or not. It has been developed by Google and helps you to find out if your site is mobile-friendly or not.
#04. Publish Content Regularly
Publish regular content on your blog. This helps improve both the visitor and the Domain Authority on your site. There are many bloggers who do not maintain this, due to which their DA keeps fluctuating a lot. If you publish content on your blog regularly, your DA will increase. But if not, DA may be reduced.
#05. On-Page SEO
On-Page SEO plays an important role in increasing your DA Score. The optimization is done while writing content is called On-Page SEO. In On-Page SEO you have to take care of the following factors.
- Targeted Keyword:- Choose the right keyword for your blog post. Also, pay more attention to long-tail keywords as they are more targeted and rank better. Make sure to use your focus keyword once in the first paragraph of the post.
- Use Keywords in Title:- Along with writing Attractive your title, also use Focus keyword in it. If possible, place the focus keyword at the beginning of the title.
- Permalink Structure:- Use SEO-friendly permalink structure (Short and Readable URL) for your content which also includes your focus keyword.
- Image Optimization:- Use the correct name and ALT tag for your image. Also, do not forget to Resize and Compress Images.
We have given complete information about On-Page SEO in our second article. You can read this here, How to Write SEO Friendly Blogger Posts – Step by Step Process
#06. Loading Speed
If your site takes too long to load, it affects your bounce rate. Any visitor waits for 2 to 3 seconds for a site to be open. If the site is loaded in 2 to 3 seconds, then it is fine otherwise the visitor will exit the site and go to another search result.
Some Tips to Fix Website Loading Speed
- Upgrade to PHP 7.2
- Delete Unwanted Media
- Optimize Your Image Size
- Use a good Cache Plugin
- Keep Only Useful Plugins
- Minify CSS and JS Files
- Minimize Redirects.
#07. High-Quality Backlinks
Creating high-quality backlinks is not an easy task. But it is not that difficult either. With the right technique, you can easily generate quality backlinks for your site. There are many bloggers who use the wrong way to create backlinks on their site and they create backlinks from a site that promises to create lots of backlinks in minutes. All these backlinks are of low quality and reduce your site ranking instead of increasing it. Always make backlinks with high-quality and reputed sites. Quality backlinks help your site Domain Authority to grow very fast.
Some Tips for Creating High-Quality Backlinks
- Publish the ultimate content on your blog.
- Naturally, build links for your site.
- Comment on another blog.
- Guest post on another popular blog.
- Submit your images on the photo-sharing site.
- Submit your site to the High Authority site.
- Submit your article and ebook to the document sharing site.
- Share your content on social networking sites.
#08. Keep Your Site Structure User-Friendly
It is very important to keep the site structure user-friendly so that visitors can navigate the site easily. Therefore, you have to take special care of user experience.
#09. Move Your Site from HTTP to HTTPS
Google is using HTTPS as a ranking factor. Therefore, if you migrate your site from HTTP to HTTPS, your Domain Authority can be greatly improved. But keep in mind one thing, when you move your site from HTTP to HTTPS and do not set proper redirection, then your website traffic can be zero.
#10. Do Not Put too Many Links
If you do a lot of linking in your content, then it is not a good idea. This is not good according to user experience. Google also recommends adding a limit number of links to a page.
#11. Submit Sitemap
Sitemap search engines help bots crawl your website better. If you are using Yoast SEO or Jetpack on your site, you can easily create an XML Sitemap for your site.
#12. Let Your Domain be Old
The age of the domain helps a lot in increasing your site ranking and DA score. If your site is 3 or 4 years old and you publish regular quality content on it, then its Domain Authority can be 30-40 or more. But if your site is 2 or 3 months old, then you do not need to think about Domain Authority right now. Just focus on content publishing now. Your DA automatic increase will continue.
#13. Remove Bad Links
Always keep an eye on your site’s link profile. If the number of bad links on your site will be very high, it will greatly affect your Domain Authority, ranking, and traffic. Therefore, it is very important to keep your link profile clean and healthy. For this, you can use SEMrush, Ahrefs or LinkPatrol tool. But there are many bloggers who do not pay attention to it and their position in SERPs decreases day by day. Apart from this, their DA also has a bad effect. If you want to keep your link profile clean and healthy, then regularly check and remove bad links from your site.
#14. Submit Guest Post
Guest posting increases your traffic and the number of backlinks. If the number of backlinks on your site will increase then automatically your DA will increase. But keep in mind one thing, the niche of the blog on which you will guest post should be related to your blog niche.
#15. Share your content on Social Sites
After publishing your content, do not forget to share it on social networking sites. This can easily generate a lot of traffic to your blog. But your content should be such that it forces the users to like share and comment. Apart from this, you can add a social share button to your site.
Domain Authority is a factor that does not increase overnight. For this, you need to be patient. Just be patient and keep working, both your ranking and Domain Authority will keep improving.
How to Check the Domain Authority of Any Site
There are many free tools that allow checking Domain Authority for free. But I would recommend you to use the Link Explorer tool developed by Moz. On this, you can also check the Domain Authority of your and competitors’ websites. Apart from this, it tells you about many other important metrics.
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